Motivated by the success of the Best Buy pilot, the company went to Walden Venture Capital and borrowed funding of $8 million in 2004. 2004: Slow and Steady Successĭespite blow after blow of failure, the company persisted. As a result, Savage Beast Technologies was sued by its employees. With no funding to be had, the company had no choice but to let go of almost all its staff-except for the 50-some people who were willing to work for free.īut after two years without pay, the remaining employees have had enough.Īlthough they agreed to work for free, they hoped the company would somehow turn itself around and grow big, but no such thing happened. In just under a year, the company ran through its initial $2 million funding and almost went bankrupt.įrom such a big loss, the founders of the Music Genome Project were backed into a corner. It did well for a while, but it didn’t quite manage to reach its maximum potential.

Instead of the streaming service we know and love today, it was a business-to-business licensing company under the name Music Genome Project. In its early years, Pandora was a completely different service. Here’s a brief timeline of Pandora’s rise to success: 2000–2003: Rough Beginnings Pandora Music was founded in the year 2000 by the owners of Savage Beast Technologies: Will Glaser, Tim Westergren, and Jon Kraft. With Pandora, you can listen to music with or without an account or premium subscription. Pandora Music is a US-based audio streaming service with over 80 million active users. Is Pandora’s Paid Plans Worth It? What Is Pandora Music?

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